Marriott Rewards Email System

As a global organization, Marriott Rewards needed a way to streamline & unify their many email communications as well as reduce time to launch. While at Yes Marketing, I worked on a fully responsive HTML email template featuring custom embedded fonts, background images, and mobile image swaps. A variety of module configurations allows campaigns to be customized on an individual basis, while greatly increasing production efficiency. Various supplemental materials aid design efforts such as a template guide outlining image specs and character limits, and an icon library to visually depict commonly referenced member benefits or concepts.

Role: Art Director
Company: Yes Marketing
Deliverables: Responsive HTML Email Template, Icon Library, Template Guide
Tools Used: Dreamweaver, Photoshop, Illustrator

The above animation provides an overview of the 33 unique image & copy combinations available in the email system, which can be configured to suit the needs of a variety of campaign types as seen in the examples below.

Supplemental Materials